THE OLIVERS

BabyBox

 
 

BabyBox

 
 

Branding/Packaging

Role: Designer
Creative Director: Cody Bridenbaugh
Design/Illustration: Kenzi Quigg

Info

A kit for new moms. More than 60% of babies in Greenwood, SC are born to single mothers.

 
 
 

Process & Ideation

BabyBox is a gift from NewSpring, but not affiliated with the church. We wanted to keep parts of the brand as an ode to its origin, but pair a softer face with Colfax that resembled childhood.

 
 
 
 

Application

Babybox is is filled with encouragement, caffeine, and doubles as a keepsake box for memories. 

The secondary mark doubles as a monogram and an alphabet block.

 
 
babybox4.jpg