A kit for new moms. More than 60% of babies in Greenwood, SC are born to single mothers.
Process & Ideation
BabyBox is a gift from NewSpring, but not affiliated with the church. We wanted to keep parts of the brand as an ode to its origin, but pair a softer face with Colfax that resembled childhood.
Babybox is is filled with encouragement, caffeine, and doubles as a keepsake box for memories.
The secondary mark doubles as a monogram and an alphabet block.