Milk & Honey Market
Branding, Art Direction
Role: Designer, art director
Milk & Honey Market exists to provide opportunity across the globe by empowering and employing women who need a second chance. From source to shelf — Milk & Honey Market focuses on ethical responsibility, relationships, and sustainability.
Existing immediately as an online fair-trade store, and expanding eventually to brick and mortar with a connected café.
Process & Ideation
Just like the women of Milk & Honey Market, the mark is sweet, but rough around the edges. The ampersand is made up of soft lines and hard angles, alluding to a milk and honeycomb combination.
What Milk & Honey Market's online experience could feel like. Feminine, photo-heavy, and a touch of hand-drawn whimsy.
Eventually, shoppers can enjoy some free trade coffee at the Milk & Honey Café, an extension of the brick and mortar boutique.