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Pacific Northwest College of Art


Site Design

Role: Art Director, Designer
Agency: Owen Jones


Since 1909, PNCA has helped shape the region’s visual arts landscape with small classes and award-winning faculty—all in the heart of Portland. Over the last decade, this college has doubled in size, moved to a new campus, and grown in every way. It was time for a website that reflected the school PNCA had become—vital, energetic, central to art and design in the Northwest, and primed to excite prospective students about their future. They came to Owen for guidance on planning a new site that would showcase everything PNCA has to offer with a clear purpose and the flexibility to grow and change over time.


Built to Grow

As the PNCA website began to evolve and take shape, flexibility, consistency, and simplicity were our guiding principles. They came into play as we developed a modular approach for key types of content paired with guidelines for how to mix and match them. As a result, the site maintains a consistent look and feel while also allowing each program the flexibility to tell their story their way.


Pacific Northwest College of Art’s new site both inspires prospective students and showcases current student’s work.

—Communication Arts

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The design system was a dream to work with as we ventured into new territory, modules, and content.

—Matthew Bowers, Art Director, PNCA