Role: Art Director
Agency: Owen Jones
With Maria Menounos’ addition to Rally’s team of Brand Ambassadors, they asked us to help create videos featuring the likeable television host and occasional professional wrestler. The goal was to make these fun and beautiful while telling Maria’s story and highlighting key Rally brand messages and product features.
Process & Ideation
Our creative team quickly fell into a rhythm with the Rally team, pitching and revising concepts until landing on a series of short videos that could both stand alone and be viewed in a longer, quick-cut format. With a healthy dose of humor and practical advice, the scripts evolved to include a range of topics, from walking 5,000 steps a day to Maria’s thankfulness in returning to full health.
We steered them toward a clean, modern style accentuated with bright pops of Rally brand colors.