Nike Sneaker Ball 2018

Environmental

Role: Art Director
Agency: Owen Jones

Info

Organized by Nike's Black Employee Network, Sneaker Ball is a celebration of culture and social change during Black History Month. Paired with the Equality campaign, this year’s theme was “Until We All Win.” It focused on the personal stories of athletes and how sports can provide a stage for social change. Our job was to craft the environmental design and create an experience that would celebrate and inspire a movement. 

The Wallway

The evening started in a hallway with disruptive LED-lit plexiglass wallways, encouraging guests to stop and read quotes from famous athletes in pursuit of equality. On the last wallway, guests were encouraged to add their own personal message.

BHM Collection

To pay homage to the footwear collection Nike released for this year’s Black History Month, we highlighted each shoe with an LED ring. 3D printed replicas patterned the wall and complemented each sneaker.

180° Photo Booth

Avoiding the typical static backdrop and photo booth, we created spaces for people to make memories and strut their sneakers. A 180° wall of 12 cameras did the trick with the ultimate head-to-toe setup for jump shots, group poses, and sneaker portraits.

On the opposite side of the ballroom, a pair of classic Jason Markk chairs made for the perfect photo op for friends to show off their shoes.

By the end of the night, everyone walked away with an unforgettable experience.