Social app with an emphasis on moments (single photos), and memories (albums).
Branding, Art Direction
Role: Designer, art director
Process & Ideation
Story is a friendly app that encourages users to share single photos (moments), or a photo album, (memories).
For example, you could upload a memory from a vacation, or slowly add moments to a memory over time.
Avenir is friendly and round, boasting a perfectly circular O — a nod to memories that grow over time.
Simple and clean — borrowing some recognizable symbols and introducing some new icons specific to the app's functions.
Swipe left to cycle through a memory, swipe down to reveal the next user's moment or memory.
Memories appear as circles in a user's profile.